What We Do

Sinayo Securities is a South African, independent, majority black female-owned member of the Johannesburg Stock Exchange (JSE).  We specialise in South African equity sales and trading for institutional investors. We strive to influence policies and strategic decisions by connecting the fund management industry, business and political leadership. Our vast network and experience in the private and public sectors enable us to offer impeccable service to the Asset Management Industry.

Our Strategy

Our Vision

Our goal is to reach the R1 billion mark by 2025 and build a diversified business that impacts 10% of South Africans through organic growth. We have dedicated our focus on new game-changing businesses that harnesses disruptive technology solutions, targeted investments, talented people, and a strategy executed through “Formula 1 Sinayo”.

Our Mission

Our mission is to provide our clients with exceptional service by being insightful, responsive, connected and through a deep appreciation of transformation responsibilities.

 Our Objectives are to:

  • Provide exceptional client service through best execution and by being insightful, responsive and connected.
  • Add value to our clients by providing quality-themed research
  • Provide executive access to our clients through theme driven events
  • Reflect transformation through the diversity and values of the organisation
  • Foster transformation by training and mentoring  talented black students and graduates
  • Leverage the brokerage platform to establish meaningful relationships and drive sustainable growth.

Focus Areas


At Sinayo, we are constantly striving to improve our service offerings and searching for better and effective systems to benefit our trade performance. Our vast knowledge, coupled with the latest technology, allows us to effectively execute and price transitions. Learn More


We pride ourselves in our unique thinking process, which combines best experience with outstanding innovations. With the right partnerships, we believe that we can change the financial landscape through offering a unique palette of tools to our clients.  Learn More

Project Funda

Project Funda is a two-year graduate programme comprised of extensive training and experience. Our vision is to recognise, develop and retain talent, particularly around research and leadership in the financial services industry.
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Sinayo Wealth

Sinayo Wealth (Pty) Ltd is a South African, independently-owned and managed, broad-based BEE, authorised financial service provider (FSP: 46834). Sinayo Wealth is 100% owned by Sinayo and operates discretionary and non-discretionary accounts.
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